9% OF CANADIANS PAY FOR ONLINE NEWS

Canadians still seek to be informed — although at the time of their choosing and with little or no cost to themselves.” It’s the final seven words in that sentence, taken from the Public Policy Forum’s major, government-sponsored, report on the state of Canadian media, that are likely still chilling to anyone in the business, no matter how much they’ve already heard them: Little or no cost to themselves.

The PPF report, authored by former Globe and Mail editor Ed Greenspon, offers insight into why and how Canadian media has reached its current hollowed-out existence