Wednesday, February 8, 2017

WHEN YOUR TV IS WATCHING YOU

We’ve been warned about bringing devices into our home that have cameras, microphones or WiFi that are connected to the outside world. Why? Because any one of the devices has the capability to collect data about us. And with advertisers and other organizations willing to pay for personal information, it’s tempting for device makers to try to earn extra profits.
The popular TV maker Vizio began in 2014 to incorporate software into its TV sets to collect information about our viewing habits on a second-by-second basis. Then, working with a data analytics company, they were able to associate that data with very detailed and specific personal information of the viewers. Yes, Vizio sold you a TV set and turned around and spied on you as a thank you for your business!

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