CANADIAN BUSINESS STRATEGY: BE PART OF THE FURNITURE

OTTAWA — For all of Canada's efforts to promote the North American Free Trade Agreement on U.S. soil, there are concerns one important voice from the north has been a little quieter than the rest: Canadian business.
The heads of two key business groups, one on each side of the border, think corporate Canada could be doing more to drum up U.S. support for NAFTA — especially as the embattled deal's renegotiation enters its most critical phase.
Canadian politicians from different levels of government have joined forces with members of the Canadian business community to boost NAFTA with Americans as part of the so-called charm offensive.
But the Business Council of Canada says that despite this push, too many corporate leaders have "kept their powder dry" out of fear of highlighting their status as non-American entities.