NBC's ratings for the Olympics were a dud, down 24 percent from the Sochi games four years ago. If I didn't know better, I'd think the Russians had hacked NBC to make their 2014 Sochi games have better ratings in comparison. I'm sure somewhere there is a CNN panel discussing this very possibility.
What happened? Part of the explanation is social media. Fans can watch events and learn results in real time rather than waiting for the NBC prime-time evening broadcasts. But there is more.
Once upon a time, the Olympics were about sport. "Faster, higher, stronger" is the Olympic motto. But this year, the motto reflects skin color, gender, and politics – "Darker, more confused, and NeverTrump."
What happened? Part of the explanation is social media. Fans can watch events and learn results in real time rather than waiting for the NBC prime-time evening broadcasts. But there is more.
Once upon a time, the Olympics were about sport. "Faster, higher, stronger" is the Olympic motto. But this year, the motto reflects skin color, gender, and politics – "Darker, more confused, and NeverTrump."
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