The owner of a gun shop in Pembroke, Ontario has denied being a racist, and insists that he advertised a "White Friday" sale only because "Black Friday" would remind people of the blackface scandal of Canadian Prime Minister Justin Trudeau.
Perkins Guns and Ammo owner Lance Perkins is believed to have put the sign up on November 14. The controversial sign posted in front of the store read "Gun Deals, All You People, Come On In, White Friday Sale." Perkins insists that he has "done nothing wrong," and claims the sign was intended as a tribute to controversial former hockey commentator Don Cherry. The last line of the sign originally read "Love You, Don," before the store owner added the "White Friday" line.
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