Andrew Lawton: The World Economic Forum’s first in-person annual meeting in more than two years kicked off today in Davos, Switzerland.
It’s been eye-opening to see just how inauthentic much of it is.
These glitzy façades adorn temporary outposts used by companies – and even countries – to promote themselves to the thousands of elites descending on Davos for the weeklong summit.
The real estate, the temporary face-lifts, and the hospitality tabs, not to mention the costs to attend the WEF meeting itself, total in the millions. In these spaces, companies woo investors and politicians. Countries try to attract to find capital.
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