OTTAWA — In a surprise move, a Senate committee has amended the Liberal government’s controversial online streaming bill to prohibit the CBC from making sponsored content.
The amendment to Bill C-11, proposed by Sen. Percy Downe, says the CBC cannot broadcast or develop “an advertisement or announcement on behalf of an advertiser that is designed to resemble journalistic programming.”
He said if a private business wants to get into sponsored content, “that’s literally their business, but the Canadian Broadcasting Corporation is a different entity with a mandate that goes beyond the bottom line and should act accordingly.”
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