The selfie is everywhere — Facebook, Instagram, Twitter — and soon your bank could be asking for one in order to approve your purchase or credit card application.
Payment processing giant Visa Inc. is launching a platform to allow banks to integrate various types of biometrics — your fingerprint, face, voice, etc. — into approving credit card applications and payments.
Financial companies are particularly interested in biometrics, not surprisingly, as mostly a fraud protection measure. While a birthdate, Social Security number or last name can be more easily stolen or mimicked — as anyone who has been a victim of identity fraud will tell you — it’s much harder to fraudulently mimic a person’s face, fingerprint or voice.
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