The news that many water companies use dowsing to locate underground water has prompted outraged demands from scientists that they desist at once from wasting time and money on “medieval witchcraft”. They are right to call this practice deluded. But it reveals how complicated the relationship is between scientific evidence and public belief.
When the science blogger Sally Le Page highlighted the issue after her parents spotted an engineer dowsing for Severn Trent Water, the company responded to her query by claiming that “we’ve found some of the older methods are just as effective than [sic] the new ones” (such as the use of drones and satellite imaging). The engineer concerned told her parents that dowsing works for him eight times in 10.
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