Monday is the first opportunity for consumers to sign up to receive a $25 gift card from Loblaws related to the grocer's role in fixing the price of bread for more than a decade, but the agreement comes with some fine print.
Participating in the program also requires consumers to give up a lot of personal information, including their name, date of birth, address and other contact information — mainly because the company needs that in order to mail out the cards in the first place.
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