KEEPING THE TURD TARNISH OFF TRUDEAU & STAFF

  As communications director in Justin Trudeau’s PMO, Kate Purchase’s job is to make the boss look good. It’s getting tougher.

   Purchase is in her third year in the position, and though she is not responsible for Trudeau’s slide, she’s the one who now must reorient Trudeau’s image as he embarks on an ambitious agenda before the next election. She was the prime narrator of Trudeau’s messaging during his 2015 campaign; she’s overseen his attention-grabbing publicity in American magazines; and colleagues say she’s a key ingredient to the “secret sauce” of the familial PMO, as the in-house confidante, and one to remind the boss—when he’s rushing his speeches and starts to punctuate points with “uhs”—to slow down.