After a year of high-profile data breaches that have shaken the public’s trust in companies’ collection of personal data, Canada’s privacy watchdog is issuing new guidelines for private-sector companies to obtain “meaningful consent” from their users and customers.
The guidelines make clear that it’s no longer sufficient for companies to simply provide a legal disclaimer — that most users will never read — to obtain consent to collect, use and monetize users’ personal information.
“Under privacy laws, organizations are generally required to obtain meaningful consent for the collection, use and disclosure of personal information. However, advances in technology and the use of lengthy, legalistic privacy policies have too often served to make the control — and personal autonomy — that should be enabled by consent nothing more than illusory,” the guidelines, which come into effect Jan. 1, read.
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