The basic strategy was to raise the negatives of the oilsands, raise costs, slow down and stop infrastructure, and enrol key decision-makers in opposition to Canada’s oil industry. Ten years later, all of those things have come to pass.
The Rockefeller group, based in the United States, laid down five specific tracks to solve what they saw as the Canadian problem. First, they would stop the expansion of pipelines and other infrastructure. Second, they would forcibly cause reforms to the governance of “water, toxics and land.” Third, they would “significantly reduce future demand” for oilsands product. Next, they would leverage the debate to policy victories in both the U.S. and Canada. Finally, they would persuade policymakers that oil wasn’t going to be needed in the future because we’d have electric cars.
To execute this strategy, Rockefeller commenced a decade-long campaign to taint the world’s image of Canada and turn Canadians against each other. It was a brilliant success.
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