“Your country. Your future. Now!” displayed in seven languages, jumps off nearly 2,500 screens in 80 cities. A series of flags corresponding with the top-destinations – Egypt, Turkey, Afghanistan, Eritrea and Russia – shapes a zigzagging road to a fictional horizon.
The “ReturningfromGermany” ad campaign is the latest tactic by the German government to boost departures and deter migration, in a reversal of Angela Merkel’s controversial welcoming policy of 2015 at the height of the Syrian refugee crisis. The campaign is the brainchild of interior minister Horst Seehofer, Merkel’s rebellious right-wing rival, who forced a coalition crisis over Germany’s asylum policy last summer.
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