Rex Murphy: The campaign fabricators of all parties are in near full swing now, busy in the back rooms trying out attack lines, how best to present every other leader but their own as a moral defective or an incompetent slug. Campaigns are mainly about leaders, not platforms. Personally I wonder why journalists make such a big deal about the latter and accommodate the idea they’re little more than window dressing around the leaders’ campaigns.
The cardinal purpose of all election advertising is to do in the other bunch’s leader. And the greatest leverage in taking down a leader is the faults, foibles and failures that he or she has, during the previous term, put on the plate for his or her opponents.
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