As the country’s shipbuilding strategy continues to pile up billions of dollars in extra costs to taxpayers, Public Services and Procurement Canada is quietly seeking what it calls influencers to push out social media messages that the program is a success.
The federal Liberal government’s National Shipbuilding Strategy, which will see the construction of new vessels for the Canadian navy and coast guard, has skyrocketed in cost and various projects are facing delays expected to further drive up the price tag.
It is being sent out to various companies and defense analysts and academics who are deemed supportive of the shipbuilding program. They are to be provided with positive messages and data by PSPC about federal shipbuilding with an emphasis on jobs being created. But in their roles as “key crew influencers” those pushing out the positive messages wouldn’t reveal the government was behind the propaganda campaign, warned sources who leaked details about the new program to this newspaper.
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