Mrs. Bill's lack of authenticity and general awfulness have always been her real problems. The difference between now and 2008 is the social media explosion. The Clintons are very adept at strong-arming old media to create various myths around Hillary, but they haven't been able to collar new media. Positive Bernie memes are everywhere and Hillary never wears well with increased exposure so most attempts by her handlers to make her more likable on social media have been miserable failures.
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