As wall street analysts celebrate the coming of age of the millennial generation, a group of young people who were supposed to lead another revolutionary wave of consumerism if only they could work long enough to escape their parents' basement, retailers like Home Depot are panicked about selling into what will soon be America's largest demographic...but not for the reasons you might think.
While avocado resellers like Whole Foods only have to worry about creating a catchy advertising campaign to attract millennials, Home Depot is in full-on panic mode after realizing that an entire generation of Americans have absolutely no clue how to use their products.
Our neighbour had his 18 or 19 year grandson stay with them for 2 weeks this summer. The grandson said he would help Grandpa stain the deck. Grandpa bought the stain and the brushes and the roller and left everything with the kid and went into town. When he came back there was his grandson upset as heck because Grandpa had bought a gallon of stain that the kitchen can opener would not open. His garage was open and full of screw drivers but the kid just could not figure things out and he is going into second year engineering in Queens in Ontario.
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