“The night the NHL closed, our business went from super-successful to zero,” Bourgeois says. A few days later, a colleague in New York mentioned a call had gone out to the private sector to get involved in the fight against COVID-19
Several ideas were floated, debated and, ultimately, put aside as a plan to make medical-grade face shields for frontline healthcare workers took shape. Bauer, along with all those skates, makes NHL visors. A visor stops sticks and pucks. A well-executed face shield stops viruses. Four prototypes later, each of which was tested by a doctor whose kid works as a designer for the company, and the Bauer facial protector was born.
Bourgeois sent a detailed power point pitch to people in government thereafter saying, in effect: “This is what we can do.” Alas, nobody responded, at least not at first. So Bourgeois tipped off a reporter at RDS, the French-language sports broadcaster/website. An article was published and, voila, the orders started pouring in, a tally that has topped 700,000 units and shows no signs of slowing. (The Quebec government has ordered 300,000 face shields from Bauer).
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