A newspaper lobby group, the Canadian News Media Association, has received nearly $385,000 in federal grants – the equivalent of more than half its annual budget – to encourage people to buy newspapers, according to Access To Information records. The funding was never announced. Costs include having $160-an hour publicists encourage celebrities to pose for Instagram photos reading a newspaper.
Subsidies include payments to News Media staff billed at $75 an hour, according to accounts, and $160 an hour for the Association’s publicist, Craft Public Relations of Toronto. The Association also proposed to spend $75,000 on Facebook ads, though publishers in their grant submission complained American social media like Facebook get too much advertising.
Postmedia is a member of the board of the News Media Association. Postmedia this year paid its CEO $5.04 million in salary and bonuses, according to a Management Circular obtained November 28 by the online Halifax Examiner. Other executive pay included $2.2 million to Postmedia’s chief operation officer, and $1.2 million to its chief financial officer.
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