THE HEARTLAND GREENPEACE BUSINESS REPORT

Greenpeace’s annual income has more than doubled over the past 20 years from less than US$150 million to over US$350 million. Greenpeace is a Dutch company with assets in excess of US$277 million (all dollar amounts in this post are in US$), of which 64% is in cash and cash equivalents. Greenpeace is a nonprofit company and presents itself as a selfless soldier protecting the environment, but their actions suggest that their prime motivation is to collect the most money possible. The report notes that Greenpeace shut down their Irish branch because they were not generating enough income (Irish Times, January 13, 1997). According to Luxon and Wong, 2017 the Greenpeace structure is highly centralized. It requires local (that is, national) organizations to prioritize the Greenpeace global agenda.