Saturday, November 14, 2020

APPARENTLY, CBC's BRANDED CONTENT IS NEW

 TORONTO — More than 70 former employees of the Canadian Broadcasting Corporation want Canada's broadcast regulator to investigate the CBC's new paid-content division, Tandem.

The group says it has sent a letter to the Canadian Radio-television and Telecommunications Commission with concerns that the branded content unit "blurs the lines between advertising and news."

A statement from the group also says the recently launched multi-platform service "marks a clear departure from the mission of Canada’s public broadcaster."

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