To be fair, Trudeau accomplished something no one else has: convince travelers to pay thousands of dollars to avoid hotel stays. Flipping the hospitality industry’s entire economic model on its head was no easy feat. It involved word-of-mouth marketing about loopholes, rebranding perfectly nice places as hellholes, and the shrewdness to set fines high enough to price out the average person without seriously inconveniencing wealthier ones. He even created a fun game of high-stakes roulette where, depending on which province you land in, you may not get a fine at all.
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