Friday, July 13, 2018

BRILLIANT MINDS OF LIBERALS & CONSULTANTS

  The federal Liberal government embarked on an exhaustive creative process and spent $24,000 to hire a consultant to help rebrand its new investment promotion body to grab the attention of foreign investors.
   In the end, they changed the name of their "Invest in Canada Hub" to "Invest in Canada."
   The government's "rigorous business naming process" started in 2017 to deal with internal concerns that the official title would fail to give the organization a fresh start at its launch, according to a briefing note obtained by The Canadian Press.

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