I never would have consciously volunteered my home address, work location and vacation plans to Tim Hortons, but the company found out anyway.
I haven’t been singled out for special treatment. For more than a year, the coffee chain has been tracking the movements of customers in exacting detail through its mobile ordering app.
But the reality is that companies have been tracking customers for years, and while Restaurant Brands International Inc., the owner of Tim Hortons, isn’t alone in this kind of corporate surveillance, the Tims app demonstrates how huge amounts of intimate data can be collected without users realizing that it’s happening at all.
I haven’t been singled out for special treatment. For more than a year, the coffee chain has been tracking the movements of customers in exacting detail through its mobile ordering app.
But the reality is that companies have been tracking customers for years, and while Restaurant Brands International Inc., the owner of Tim Hortons, isn’t alone in this kind of corporate surveillance, the Tims app demonstrates how huge amounts of intimate data can be collected without users realizing that it’s happening at all.
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